To be the clear leader in your industry, you have to achieve consistent revenue growth. But to do this your organisation has to sell.

As the CEO of a sales organisation, how many times have you said to yourself:

• thank god our customers are buying because we’re not selling;

• we had ten-times pipeline coverage, but we still missed our number?

Or…heard from your sales leads the following:

• the person who was going to sign off on our deal has gone on leave;

• this is a strategic deal - we must discount to win;

• they decided to do nothing;

If these lines sound familiar, then your sales team is stuck in the past.

Is there a better way?

After twenty years as a senior IT sales leader addressing this problem and demonstrating measurable success across multiple organisations, I know there is.

In this book, you will learn how to transform your organisation from traditional sales to a CEO-led sales organisation.