Growth Strategy Planning

We believe that all strategy development needs to be based upon simple and clear goals that are easily translated from paper to successful outcomes with individual activity owners.

Our unique process: The Workshop

With your team, using our forensic review framework to uncover your current position and future goals. Develop agreed guiding principles for multi-year achievement.

  • With your team, using our forensic review framework to uncover your current position and future goals. Develop agreed guiding principles for multi-year achievement.

  • CEOs often relinquish control of revenue generation to the sales team. This removes their control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company of the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust of the numbers.

  • Using our detailed knowledge of the state, federal government marketplace and the enterprise marketplace our team will coach your team with the best, most current strategies for achieving the plan – with agreement, adjusting and refocusing the plan for success.

  • An independent member of our team will audit the performance achievement of the plan and report to your senior leadership on plan achievement using an agreed template.

Our four-stage process is targeted at each individual seller, we specifically develop strategies for improvement that are three dimensional based upon a unique matrix of SELLER, target CLIENT and your ORGANISATION. This reflects the skill levels both qualitatively and quantitatively of KNOWLEDGE, UNDERSTANDING and CONTEXT. This contextulised matrix ensures that every seller is customising their approach to deliver the best performance outcome. This approach also allows you to measure our performance in outcomes not inputs. We know that organisations are built upon individuals, we treat your organisation in a manner that is contextulised to the individual to drive growth in in your organisation – one size does not fit all. ​

Our proven framework ensures the team focuses on both existing clients and prospects, identifying known and unknown opportunities that directly support your go-to-market (GTM). We create detailed plans to engage with clients in a logical manner and prospects in a sequential manner that builds confidence and success. This is all underpinned by timebound, outcomes based KPI’s that hold the team members accountable to the business for agreed performance.

Client Specific Success

A company might have a great product or service but without a business growth strategy to help it define, articulate and communicate where it is going, it may not grow at all!

What is a growth strategy?

A growth strategy starts with identifying and accessing opportunities within your market. The strategy addresses how your company is going to evolve to meet the challenges of today and in the future. A growth strategy gives your company purpose, and it answers questions about your long-term plans.

Why is having a growth strategy so important? 

  • It keeps your company working towards goals that go beyond what is happening in the market today.

  • It keeps both owners and employees focused and aligned.

  • They allow you to think long-term

  • It answers questions about your long-term plans.

The first step is to look at five important areas that will help you develop a growth strategy:

Once you have taken some time to write out your growth strategy and where you want your business to be in (say) 2 years, the next step is to work out your marketing plan. 

What is a marketing plan?

  • A marketing plan is a business document outlining your marketing strategy and tactics. It is often focused on a specific period of time (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps. But like your business plan, a marketing plan is not a static document. This should outline:

  • How you are going to keep existing customers happy and returning to buy more often

  • What the goals are for getting new customers

  • The marketing methods you are going to use to achieve 1 and 2

  • If you need help formulating your expansion plans; please get in touch. We have considerable experience in helping our clients grow their businesses.

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